Modules, and the seams between them
Storefront choices follow the operation, so the same stock ledger serves every channel.
Catalogue
One product record with channel-specific attributes, pricing and media, published outward.
Checkout
Cart, tax, shipping options and payment, with stock reserved at the moment of order.
Marketplaces
Listing, stock and order synchronisation with the marketplaces you already sell on.
Post-purchase
Tracking, delivery status and returns initiation, reading the same order record as support.
Included in every ecommerce scope
Product data model Channel pricing rules Stock exposure policy Payment and tax configuration Order and returns flow Marketplace listing rules Content publishing workflow Analytics and event tracking
The seams we design first
What AI does in ecommerce, specifically
It drafts and ranks. A merchandiser approves anything a customer will see.
Catalogue enrichment
Attributes and descriptions drafted from supplier data and existing copy, queued for a merchandiser to approve.
Search relevance
Query and no-result logs turned into synonym and ranking changes, with the affected searches shown.
Fraud and address checks
Risky orders held with the reason stated, so a person decides rather than a blanket rule.
Support deflection
Order status and returns questions answered from the live order record, with a handover to a person on anything else.
Where an ecommerce scope usually grows next
Order management
Capture, orchestration and fulfilment routing across sites.
IMSInventory management
Valuation, cycle counts and balances that reconcile to finance.
INTEGIntegration layer
Interfaces with retries, logs and a named owner for failures.
ERP implementation checklist
Thirty-one decisions that determine whether a rollout lands, most of which come before anyone configures anything. Readable in full, no email required.
